To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…
Visual merchandising to me is the art of selling making use of all the senses known to human kind. To explain this better lets break down this strategy into categories: Sight On an average a retailer only has about 15secs to grab the attention of a passer by. So to cash these 15 secs into …
